The histroy of jeans:
The word jeans comes from a kind of material that was made in Europe.
The material, called jean, was named after sailors from Genoa in Italy,
because they wore clothes made from it. The word 'denim' probably came
from the name of a French material, serge de Nimes: serge (a kind of material) from Nimes
(a town in France).
How jeans became popular:
Hollywood made lots of western movies. Cowboys - who often wore jeans in the movies-became very popular. meantime denim became popular with young people. It was the symbol of the teenage rebel in TV programmes and movies. In the 1980's jeans finally became high fashion clothing, when famous designers started making their own styles of jeans, with their own labels on them. Sales of jeans went up and up.
In the worldwide recession of the 1990's, the sale of jeans has stopped growing. whatever you do, you'll find jeans your good companion.made of pure cotton, jeans are very comfortable. what is more, they produce a good image and make you look casual,sporty, tough, elegant, and sophisticated.