In Kenya, Tanzania, Zimbabwe, Nigeria and other African countries, due to climate and other reasons, people's hair is dry, slow growth, slightly longer curly, generally very short hair. As a result, most African women prefer to wear a wig on their head. All kinds of braids and colorful hair have become a beautiful scene on the street.
China is the world's wig manufacturing and exporting power, and Xuchang City in Henan Province is the "China's wig capital". At present, Xuchang has more than 50 hair products enterprises with an export scale of more than 5 million US dollars. In 2016, the export revenue of hair products exceeded 1 billion US dollars. With the help of "one belt and one road", some enterprises also went to Africa to set up hair products factories nearby to produce a large number of jobs for local residents.
Like all African countries, South Africa has a strong demand for its products. South Africa's light industry is almost blank, and domestic production capacity is unable to meet the growing demand for wigs. Therefore, wigs are one of the best-selling products made in China in South Africa. At first, Chinese wigs mainly came into Africa with cheaper chemical fibre materials, and competed with Indian imported wigs. Because Chinese wigs are cheap and good quality, they soon opened up a market in South Africa and even Africa. In recent years, with the improvement of living standards in South Africa, high-end wigs are becoming more and more popular.